EDITORIAL

 

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THE EFFECT OF BRAND ENGAGEMENT ON CONSUMERS' LOYALTY TENDENCY CONSIDERING THE MEDIATOR ROLE OF BRAND PREFERENCE

Hassan Ghorbani, Ehsan Emadi

Page 3-17

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INVESTIGATE ONLINE COLLABORATIVE LEARNING BASED ON THE STUDENTS DIFFERENCES OF INDIVIDUAL, TO ENHANCE CREATIVITY IN ONLINE SMALL GROUPS

Mehrdad Ahmadifar, Bahman Saeidipour, Mohammad Reza Sarmadi, Mehran Farajollahi

Page 18-26

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PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN ONDO STATE, NIGERIA: DOES APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGY MAKE A DIFFERENCE?

Simon-Oke O. Olayemi, Aderibaki O. Bolanle, Imisi J.Ilesanmi

Page 27-34

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EXPLORING THE EFFECTS OF CONSUMERS’ SELF-CONCEPT ON THEIR PURCHASING BEHAVIOR OF CLOTHING (CASE STUDY: MARKETING CENTERS IN THE WEST OF TEHRAN)

Naser Sham Bayati, Anahita Aalami

Page 35-43

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A SURVEY OF THE EFFECTIVE FACTORS ON THE DEVELOPMENT OF THE INDUSTRIAL SECTOR IN THE ECONOMY OF THE ISLAMIC REPUBLIC OF IRAN

Akbar Saber

Page 44-54

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INVESTIGATING THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON IN-ROLE AND EXTRA-ROLE PERFORMANCE OF EMPLOYEES IN SADERAT BANK BRANCHES IN TEHRAN CITY: BY EMPHASIZE UPON MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT

Naser Shambayati

Page 55-62

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ON OPTIMIZATION OF THE PERFORMANCE OF EQUIPMENT. ACCOUNTING OF COST OF PRODUCTION OF THE ENTERPRISE

E.L. Pankratov

Page 63-64

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POTENTIAL AND PROSPECTS OF INDIA’S TRADE WITH JAPAN: A QUANTITATIVE ANALYSIS

Sadhna

Page 65-72

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HUMAN CREATION IN IRANIAN AND INDIAN MYTHS

Shokoufeh Darabi

Page 73-79

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Call for Papers

Last date to submit papers for next issue (Volume 19  No. 2, July 2020)


Volume 19 No. 1  2020  is  online from Apr.29, 2020.  New !


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